Key Metrics


Open Rate


Click-Through Rate (CTR)


Conversion Rate


Bounce Rate

Email marketing is a form of direct marketing that uses email to promote products or services. It can help build loyalty, trust, or brand awareness. Primarily, the idea is to make sure potential and current customers remain informed and can easily take action based on the content of the emails.

In the world of fleeting attention spans, our Email Marketing solutions cut through the noise. We ensure that your messages land, linger, and lead to action.

Our services:

  • List Management: Segmenting for personalized touchpoints.
  • Engaging Templates: Designs that drive clicks.
  • Behavioral Trigger Emails: Timed to perfection for maximum impact.

Key Metrics in Email Marketing (in %)

  1. Open Rate (20%):

    • Represents the percentage of recipients who opened the email from the total number of sent emails.
    • A critical metric to gauge initial interest and the effectiveness of your subject line.
  2. Click-Through Rate (CTR) (25%):

    • The percentage of recipients who clicked on one or more links contained in a given email.
    • Directly indicative of how many people on your list are engaging with your content and are interested in learning more.
  3. Conversion Rate (15%):

    • The percentage of recipients who take a desired action, such as making a purchase or signing up for a webinar.
    • Shows the final impact and success rate of the email campaign in driving tangible results.
  4. Bounce Rate (40%):

    • Represents the percentage of your total emails sent that could not be successfully delivered to the recipient’s inbox.
    • A high bounce rate can be a sign of an outdated list or poor deliverability practices.

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